The cycle v car argument is a no-brainer. As the playwright Alan Bennett says about cycle commuting: “You always know when you’re going to arrive. If you go by car, you don’t. Apart from anything else, I prefer cycling. It puts you in a good mood.”

Good moods are good for business. According to the Department of Transport, stress related illness costs businesses 14 million working days a year. Compared to people who don’t bike to work, cyclists take around 15% less sick absences a year.

Remember when a leaflet drop was an essential part of a marketing plan? Does anyone miss them? Getting thousands printed before discovering an incorrect phone number made it through the proof check? Guiltily counting your eco footprint in dead trees/printer cartridges/truck fumes? Paying distributors then having boxes reported abandoned in a park?

Commuting in London in the heat of July and August is hardly ever fun. Imagine having to share the daily grind with millions of sports fans.

That’s what’s happening 10 months from now when the 2012 Olympics and Paralympic Games turn the capital’s roads and transport systems into a sticky, seething hellhole. The multi billion pound transport upgrade to London’s public transport currently underway is not expected to touch the sides when it comes to easing the daily commute during the two Games which run from July 27 to September 9 next year.